Joe's pizza & pasta restaurant
1) Mission Statement:
Joe's pizza & pasta restaurant is to provide Italian style pizza and pasta meals at a reasonable cost to the mutual benefit of the Australian consumer and the business, through a chain of licensed family restaurants.
2) Values Statement:
? Staffs are committed to provide customers with a high level of service, product quality, cleanliness and appropriate atmosphere at an acceptable price.
? Employees are provided with equal opportunity, a climate conductive to a high degree of personal development, economic satisfaction, and an opportunity for personal involvement of all employees.
? Suppliers are dealt fairly and ensuring mutual respect and profitability.
? The community is recognised with our social and community responsibilities.
3) S.W.O.T Analysis
Strength:
? Excellent staff who are highly trained and very customer attentive.
? Great retail space that is bright, hip, clean, and located in an upscale mall, suburban neighborhood, or urban retail district.
? High customer loyalty among repeat customers.
? High-quality food offerings that exceed competitor's offerings in quality, presentation, and price.
? Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules.
? Shareholders are provided with an acceptable rate of return on funds employed.
Weaknesses:
? Joe's pizza & pasta name lacks brand equity.
? A limited marketing budget to develop brand awareness.
? The struggle to continually appear to be cutting edge.
Opportunities:
? Growing market with a significant percentage of the target market still not aware that Joe's pizza & pasta restaurant exists.
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