BURGER KING
Team Members:
Ahmed El Salawy 20050026
Gina Mostafa Hassan 20050106
Jala Wageh Younan 20050097
Mohamed Babers 20050275
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Table of Content
1. Executive summary
2. Introduction.
1. Brief History.
2. Burger King Egypt.
2. Mission.
3. Forces Driving Industry Competition:
1. Determinates of entry.
1. Economies of scale.
2. Product differentiation.
3. Capital requirements.
4. Cost advantages.
2. Determinates of Supplier Power.
1. Switching cost of suppliers.
2. Impact of inputs on cost or differentiation.
3. Determinates of Buyer Power.
1. Bargaining leverage.
a. Buyer switching cost.
2. Price sensitivity
a. Price/total purchases.
b. Impact on quality.
4. Determinates of Substitution Threats.
1. Buyer propensity to substitute.
2. Relative price performance of substitute.
5. Determinates of Rivalry.
1. Brand identity.
2. Industry growth.
3. Investme ...