High-Fliers!
The challenge
As one of the world’s most successful airlines, it is vital for British Airways to provide a recruitment process that mirrors the full service experience enjoyed by passengers.
The sheer size and diversity of their operations produces many varied career paths - from school leavers to experienced professionals - with positions ranging from engineers to customer services. For BA one of the challenges of having such a popular brand is the sheer volume of applications. Treating each one individually was creating a significant workload with the previous systems.
Planning the journey
Before embarking on the introduction of an e-recruitment system, a stringent business case was compiled, which identified the main aims and objectives.
“I must have seen every recruitment system and think GlobalSuccessor is the best”
Jenni Edwards, Resourcing Business Manager, responsible for the implementation at BA explains the business case: “the initial objectives were cost savings and a consistent candidate experience.” BA contends with many external factors - high fuel prices have added £1bn to costs - which mustn’t be passed on to customers. “Another key factor was the integration of all parts of the recruitment process, to replace the separate systems that were being used. A contributing factor to i-GRasp’s selection was their overall approach and the people we would be working with. I must have seen every e-recruitment system over the past couple of years and think GlobalSuccessor is the best.”
Pre-flight checks
British Airways went through an extensive selection process before choosing i-GRasp’s GlobalSuccessor. They had a long list of requirements, and a number of e-recrui ...