Bpr And Zara

Origin and meaning of BPR

Business Process Re-engineering (BPR) had its origin in America in the early 1990s. It is a process where a group of logically related tasks involves the firm's resources to provide customer-oriented results in support of the organization's objectives (www.oaktraining.com). Every organization venture into re-engineering for three “C” and they are customers, competition and change.

From the customers emerge demand, there is constant change in their needs and sophisticated behavior of the customers calls for re-engineering. Secondly competition arises from local and global and thirdly changes bring forth development in technology and customer preferences. Many organizations do not go for re-engineering because of complacency, political resistance, failure, fear of unknown and new developments. Thomas Davenport describes BPR as; "Encompasses the envisioning of new work strategies, the actual process design activity, and the implementation of the change in all its complex technological, human, and organizational dimensions". (Davenport, 1993)

ZARA

ZARA is founded in the year 1975 and owned by Amancio Ortega, in La Courna. Inditex is probably the world's fastest growing clothing retailer with over 3,100 stores around the world in over 70 countries and the Zara format taking around 1,000 of those stores. In March 2006, the group overtook Sweden's Hennes & Mauritz (H&M) to become Europe's largest fashion retailer.

Inditex owns stores present in Europe, North and South America, Asia, and Oceania and engaged in the design and the manufacturing of its products and the main activity is retail. It holds under it firms sorted in sub-categories like footwear, men, women, children clothi ...
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