Bp Case Study

EMBA Theme III?Corporate IT Management
Assignment 3: None of Our Business, Roberta A. Fusaro,
a 2004 HBR Case Study

I. RFID Definition

Radio Frequency Identification ? RFID ? is an established data-carrying technology used throughout industry. Data relating to an item is stored on a tag, which is attached to the item. The tag is activated by radio waves emitted from a reader. Once activated, the tag sends data stored in its memory relating to the item back to the reader. This data can then be shared between organizations and trading partners via the EPCglobal Network in a secure manner.

And as defined in the WIKIPEDIA "is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. An RFID tag is an object that can be attached to or incorporated into a product, animal, or person for the purpose of identification using radio waves. Chip-based RFID tags contain silicon chips and antennas. Passive tags require no internal power source, whereas active tags require a power source"

Radio Frequency Identification finds its roots back in the first decades of 1900s. There are 2 types of RFID : passive (with no internal passive supply) and active (with own power supply, powering its own circuits).

RFID systems have three main components:
The RFID tag with its own data, functions and physical characteristics
The RFID reader (static or portable) with its own functions and physical characteristics
The host with its own hardware, functions and predefined tasks


ref: GS1 UK

II. Positive usage
1.Control on goods: supermarkets and shops but also luggages
May be one of the most widespread usage at wal-mart, Tesco, Me ...
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