The commercial airplane manufacturing industry is dominated by two large players, Boeing and Airbus. They operate in a very competitive environment and the strategies of one strongly impact the business of the other.
For almost 40 years, the Boeing 747 or Jumbo Jet, the largest airplane in the world, has enjoyed a monopoly and has brought in large profits for Boeing. Roughly 10 years ago, Airbus decided to look into to the possibility of manufacturing an even larger and more efficient plane.
Your assignment is to write up a case study on Airbus' decision to product what is now called the Airbus 380. In your study include the international competitive environment, the need (or lack of) for a super Jumbo, and the implications on the international competitiveness of the two products (747 and 380), the two companies, and the international marketing strategies that the two companies have employed so far.
The completed paper is due for submission during the last week of class. The expected length is about 10 pages. This may be done as a group assignment with not more than three
members per group. Students are welcome to work alone on the paper, if they so desire. If
done alone a shorter paper with lesser detail is acceptable.
BOEING
Boeing came into being in the year 1916when the American timber merchant William E. Boeing founded Aero Products Company shortly after he and U.S. Navy officer developed a single-engine, two-seat seaplane called the B&W. In 1917 they renamed it Boeing Airplane Company which had built planes for the Navy during World War I.
The Boeing Company developed to become a single enterprise in the end of the 20th Century. Its workers built passenger planes, helicopters, etc. Then later it start ...