A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Thanks to the spread of the use of internet, blogs allows people to share their knowledge, their opinions and ideas on internet. This is a new way to communicate for people and also for companies. The number of internet users is increasing, and blog is getting more and more legitimacy, and so the impact is more and more important.
This tool (the blog) has known a wonderful development thanks to the web 2.0. This term describes changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies.
Most people find that actual marketing is not relevant to their personality. Blog allows company to create a personalized message to the customers. They can change very quickly their information and their messages and adapt those information to the trend.
1 – CORPORATE BLOGS
We must start from the fact that the Internet can be a much more efficient tool than traditional marketing communication instrument. Create corporate blogs is a new trend that appeared few years ago in the business world. It changes the nature of the blog from its original goal because it was originally a way for private people to talk freely about their own lives. We can see that it is, in this way completely different from what companies try to do nowadays. We will explain later w ...