1. Preface
The main reason for writing this report is the knowledge that can be attained and the practice in report writing for the future. Another reason is personal; the interest in Benetton Group that I have, is fulfilled. My research for this report has been mainly secondary. I found a lot of information about Benetton Group through the Internet.
2. Table of contents Page
1. Preface 1
2. Table of contents 1
3. Executive summary 2
4. Introduction 2
5. Methodology 3
6. Results/findings
6.1. 4 P's information 4
6.2. Financial Statement 5
7. Conclusion 6
8. References 7
3. Executive summary
Benetton was established in 1965 as a partnership by the Benetton family in Ponzano
Veneto, Italy. It was reorganized as a limited liability company in 1978. The Company
adopted the name Benetton Group S.p.A. in a corporate reorganization effective in
December 1985. Prior to June 1986, the Company was wholly owned by the
Benetton family. In June 1986, shareholders affiliated with the Benetton family sold
shares representing approximately 11% of the Ordinary Shares to the public in Europe.
The Benetton family initiated the public offering of such Ordinary Shares in order to
establish a liquid public market for the Company's Ordinary Shares and to facilitate the
Company's access to the international capital markets, with the listing on the Frankfurt
Stock Exchange in October 1988.
In June 1989, Benetton made a public offering of 7,000,000 American Depositary
Shares ("ADS"), each representing the right to receive two Ordinary Shares and listed
the ADSs on the New York Stock Exchange. A public offer of ...