Initial Proposal for Dissertation Topic
Topic: Benefits of Business Intelligence in the Retail sector: A Case Study of three companies done in Delhi & NCR.
Background:
What is Business Intelligence?
Business intelligence (BI) is the process of gathering enough of the right information in the right manner at the right time, and delivering the right results to the right people for decision-making purposes so that it can continue to yield real business benefits, or have a positive impact on business strategy, tactics, and operations in the enterprises. Business intelligence is a well-established and generally well-known software category that spans a wide range of functional capabilities. Business Intelligence systems are one step above knowledge management systems. Although sspecific definitions will vary from customer to customer and vendor to vendor, but most will agree that business intelligence typically refers to the challenge of providing business users with meaningful information from company data sources to help those users make better, more informed business decisions. BI applications include activities of online analytical processing (OLAP), decision support systems (DSS), data warehousing and data mining. Business Intelligence includes the following functions:
• Collecting and refining information from many sources
• Analyzing and presenting the information in useful ways
• Enabling people to make better business decisions
Importance of the Study:
Retail Companies have to answer key questions every day. What impact do price changes have on buying behaviour? Is the supply chain aligned with consumer demand? Though companies have the data that could answer these questions few properly leverage all of their ...