Company Motivational Profile
PSY 320 Human Motivation
August 23, 2005
Company Motivational Profile
I scream, you scream, we all scream for ice cream! That phrase has been used by generations of children who delight in eating the sweet frozen dessert that began as water ice in the Roman Empire. Ice cream (originally iced cream) spread to France and England, reaching America early in the 18th century. Soft ice cream was introduced in the 20th century; however, the older, thicker ice creams experienced resurgence. Ben and Jerry’s and Haagen-Dazs fall into this category (Cobb, 1985; Arbuckle, 1986).
The friendship of Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Ice Cream, goes back to their days in junior high school. In 1977 they chose to pursue their dream of starting a food business. After researching the ice cream industry, and finishing a $5 Penn State correspondence course in ice cream making, they opened their first Ben & Jerry’s ice cream parlor in Burlington, Vermont, in May 1978 (www.benjerry.com). Unilever, a British-Dutch food company with distribution in 100 countries, purchased Ben & Jerry’s on August 3, 2000 (http://benjerry.custhelp.com).
The top five flavors of ice cream include Cherry Garcia® Ice Cream, Chocolate Chip Cookie Dough Ice Cream, Chunky Monkey® Ice Cream, Chocolate Fudge Brownie™ Ice Cream, and Half Baked™ Ice Cream (http://www.benjerry.com).
The following chart (www.benjerry.com) indicates the growth of Ben and Jerry’s over a five-year period.
Ben & Jerry’s mission consists of 3 unified parts: Product, economic, and social mission. The product mission is to make, distribute, and sell the finest quality, all natural ice cream with a continued commitment to incorporating wholeso ...