2. - Discuss and evaluate which macro factors will influence B&O business.
The evaluation of the macro factors that will influence B & Os business and most factors are not in their hands control because macro environment is often changing and B & O needs to be more flexible to survive and to adapt to this situation since they might face aggressive competition in the market. Globalization means that they can be threaten by the substitute of new products and entrants. Since B & O has developed in the Middle East and Asia and wants to continue growing in the Dubai market, they need to be more aware of the changes in the wider environment, which include macro factors such as the changes in culture, politics, economics and technology.
The Political Factors:
The political area has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. Since B & O had a positive development in the growing markets in Middle East and Asia and their products are well sold in the largest hotel project in Macau, China. Is shows that they have evaluated how stable the political environment is, the government policy, regulation or taxes your, the government's position on marketing ethics, the government's policy on the economy etc.
The Economical Factors:
Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing, which is what B & O have done and still want to do. Since they have been successful in different countries, this shows that they have took account on the interest rates, the level of inflation Employment level per capita. Further, they must have analyzed long-term prospects for the economy such as ...