Balanced Scored Assignment
University of Phoenix
Instructor: Edward Skornia
November 10, 2008
Introduction
In this paper I will discuss and explains the critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.
Vision
Our vision is to build a well run and respected company that creates a nationwide fashion while providing handbags and accessories with cartoon characters and scriptures from the bible. Vision defines where the organization wants to be in the future. It reflects the optimistic view of the organization's future. A Vision statement: outlines what a company wants to be. It concentrates on future; a source of inspiration; it provides clear decision-making criteria. Mission defines where the organization is going now, describing why this organization exists (Anonymous, 2008). A Mission statement: tells you what the company is now. It concentrates on present; it defines the customer’s critical processes and it informs you about the desired level of performance. Many people mistake vision statement for mission statement. The Vision describes a future identity and the Mission describes why it will be achieved. A Vision statement defines the purpose or broader goal for being in existence or in the business. It serves as an ongoing guide without time frame. The vision can remain the same for decades if crafted well. Mission is more specific in terms of objective and future state. Mission is related to some form of achievement if successful.
Mission
Our mission is to provide is to provide inspirational and fun pocketbooks thought the use of cartoons characters and scripture from the bible. A mission statement ...