Abstract
This paper will contain detailed information regarding specialized websites designed exclusively for B2B and B2C. A comparison of the functionality of each category of web sites will be made, providing examples and details of each category.
B2B vs. B2C
Regardless of the high complexity of transactions that are conducted through B2B sites, B2B websites are usually less user-friendly then B2C sites. In real life, however, if the scenario is more complex the use of supportive user interfaces becomes more necessary. B2B transactions are more complex in the sense that a B2B consumer has many more decisions to make regarding the product ranging from quantity, to several different kinds of products. B2B websites should be more user-friendly then B2C, but due to the complexity of the transactions, companies take advantage and put less effort on improving their sites. B2B transactions are usually big service contracts or big-bill purchases. The products and services that the B2B sites have to offer are usually very uncommon and with very complex specifications. Decisions made in B2B transactions can have long-term significance. A B2B customer most of the time is not only making one purchase, but establishing a long-term relationship with the vendor that will need support, follow-up, and the future add-ons and enhancements. (Warholic, 2007)
For al these motives, multi-criteria decision-making and research, overwhelm the B2B customer experience, this is why a much wider range of information must be provided in B2B sites then what is common in B2C sites. A B2B site has to have available simple facts that can be quickly and easily comprehended by a prospect that is just looking around to see what is on hand and for the best deal. The B2B site ...