In order for a company to stay in business, there must be some way of marketing the product or service sold by the company. In order to market the product, the company must first decide whom it should market to. For example, a company producing silver-coated doohickeys would have to first determine who in the world could use a silver-coated doohickey before beginning to market it. Looking at a slightly broader customer base, the following will focus on the marketing differences between two companies: One markets to business customers, and the other markets directly to consumers.
Symmetry Direct is a company focused on selling health and nutrition supplements to consumers. Some of their products include vitamins, health drinks, weight loss pills, and skin care products (Symmetry). CallCenters.com on the other hand, is a company who sells equipment directly to telemarketing companies. Some of their equipment includes dialers, script developers, and schedulers (CallCenters.com). If you are reading this paper, chances are you have no idea what any of those pieces of equipment is good for, and that is one of the first noticeable differences in the marketing of B2B and B2C websites. In looking at a specific product from each website, this difference should become even more apparent.
Genesis is a nutritional drink sold on the Symmetry Direct website. Now most people in the United States understand the concept of nutrition, but just in case, Symmetry Direct spells it out for their customers. Not only does the company list the specific ingredients contained in a bottle of Genesis, it states the health benefits of each specific ingredient. For example, olive leaf extract helps to fight fatigue, promotes normal blood sugar levels, and supports cardiovascular ...