SWOT ANALYSIS
STRENGTHS
BRAND: It is a well-known brand in USA.So it has a competitive advantage
ONE OF THE LARGEST REACHES/SCALE:AT&T serves in almost all of the USA so it can be easily reachable.
FINANCIAL STRENGTHS:As we can see from the previous slides of my friends it has a strong financial position and huge market share in the industry.
BREADTH OF SALES(satislarin genisiligi):Revenue from the sales is very high as we se just see from the financial highlights.
MANY EXCISTING CLIENT RELATIONSHIPS:Because of satisfaction of the customers,it will e more preferable by the others.
BROAD FIXED NETWORK PRODUCT POTFOLIO:
STRONG ENGINEERING/R&D:
LARGEST NATIONAL WIRELESS PROVIDER-ONE OWNER:As you see froim the world map first,AT&T has reached about 80 countries and so many people by wireless service.
WEAKNESSES
CAN NOT WIN NATURAL RESOURCE CONTRACTS-NO REMOTE AREAS:The company hasn”t become vacant(disariya açilmak) into other countries by a whole.
OUTSIDE THE USA DON”T DO FOREIGN COUNTRY ONLY SERVICES:Except IP providing the co. Hasn”t movw away…
SALES/SUPPORT CHALENGE WITH INTEGRATION:
LACK OF CLEAR FOCUS:Because of interesting so many areas the co. Can not focused in a specific area well..
AWERAGE SERVICE QUALITY:Also we can say the same thing because of the lack of clear focus,the service quality is average…
OPPORTUNITIES
Enterprise mobility,budling:Todays,people more prefer mobility.
(bundling means selling goods and services as a whole.for ex:giving sim-card wiih the telephone.)
LEVERAGE BRAND RELATIONHIPS:Highly mergering&acqusition rates maket he co. To be able to improve brand relations.
IT(INFORMATION TECH.) SERVICES OPPORTUNITIES GOOD WHEN COMPARED TO OTHER US CARRIERS.