Table of Contents
Executive Summary
Question 1 ? Analyse the strategic position of AT&T in 1994
1.1 Introduction
1.2 Strategic position of AT&T in 1994
1.3 Current situation analysis
1.3.1 Internal environment
(SWOT, TOWS)
1.3.2 External environment
(PEST)
1.3.3 Competitive environment
(Porters five forces, diamond, value chain, and BCG Matrix)
1.4 Financial analysis
1.5 Conclusion
Question 2 ? Identify and evaluate the strategic options facing AT&T in 1994
2.1 Introduction
2.2 The architecture of strategy as applied to AT&T
2.3 Hierarchy of strategic intent
2.4 Growth strategy
2.5 Strategic partnering ? Joint ventures
2.6 Strategic options
2.7 Conclusion
Question 3 ? Consequences for the global development of the telecommunications industry for AT&T
3.1 Introduction
3.2 Development of the telecommuncations industry ? 2 scenarios
3.2.1 Scenario 1
3.2.2 Scenario 2
3.3 Consequences for AT&T
3.3.1 Scenario 1
3.3.2 Scenario 2
3.4 Conclusion
Question 4 ? Strategic change necessary to implement the preferred strategy at AT&T to secure competitive global advantage
4.1 Introduction
4.2 Strategic organisational change for global competitive advantage
4.3 Changes in the organisation, its structure, culture and systems
4.4 Mapping and recommendations for change
4.5 Conclusion
5. Bibliography
6. Appendices
Executive Summary
The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping ...