PEPSI'S AQUAFINA WATER NEARS FULL US DISTRIBUTION. NOT A MARTINI-SIPPING 'WOMAN IN A BLACK DRESS.'
Pepsi's Aquafina "mainstream" bottled water nears completion of national rollout. Brand is now in "about 75%" of Pepsi US system, according to Pepsi senior marketing manager Katie Lacey. Purified, non-spring-sourced Aquafina produced at 11 sites in US: 8 COBO plus 3 co-ops. Sold in 20-oz Pepsi swirl plus 1-liter and 1.5-liter proprietary PET bottles similar to swirl; also 20-oz 6-packs. Market share. In IRI convenience/gas channel data for bottled water in under 64-oz packages, Aquafina ranks #2 with 7.7 share year-to-date through 5/18/97; brand's share up +3.7 vs same period last year (see table).
|Bottled Water in C&G Channel |
| |
| |
| |
| |
| |
| |
|Share |
|+/- |
| |
|Evian |
|15.0 |
|-4.1 |
| |
|Aquafina |
|7.7 |
|+3.7 |
| |
|Naya |
|7.3 |
|+1.8 |
| ...