Master¡¦s Project in Change Management
Application of Change Models
By: Carl V. Gibson
Organizational Leadership and Change Management LDR/515
Mentor: Mr. Bruce W. Webb
University of Phoenix
Date: May 21, 2007
The SkyMall and In Flight Meals Program are not geared for any real short-term or small-scale program changes. However, they are in the long-term and large-scale changes. It is the objective to get the customers and passengers use to using both ventures. In the long run they both will show a profit and passengers can turn in the frequent flier miles to purchase items in the SkyMall saving American Airlines from having to give them a ticket to travel. In our book it states ¡§Finally, winning a negotiation at your counterpart¡¦s expense is likely to be only a short-term gain. Leaders should attempt to work out a resolution by looking at long-term rather than short-term goals, and they should try to build a working relationship that will endure and be mutually trusting and beneficial beyond the present negotiation.¡¨ (Hughes-Ginnett-Curphy, 2002) For this reason I also did not want any short-term goals.
The sales department is the short-term or small-scale or long-term and large-scale should be initiated by employee participation in problem solving and the encouragement of creative thinking will address the departments relatedness needs. As with the marketing department, increased training and mentoring sessions as well as empowering decision making, and implementing a conflict resolution process will satisfy the department¡¦s growth needs. Rewards and recognition will address the existence needs of the department.
The need to incorporate transactional leaders in the marketing and sales departments, who will assi ...