Company Analysis - Apple 
TABLE OF CONTENTS
COMPANY OVERVIEW								5	                     	Introduction									5
  	Brief History & Current Happenings						5
	Apple Products & Services							7
 	Business Strategy								9
INDUSTRY ANALYSIS								10	
	SWOT Analysis								10
	Industry Overview								13
FINANCIAL ANALYSIS								16
Short-Term Liquidity Analysis							16
   Current ratio										16
   Acid Test (or Quick Test Ratio)							16
   Accounts Receivable Turnover							17
   Inventory Turnover									17
   Days in Sales Receivables								17
   Days in Inventory									18
   Days Purchases in Account Payable						18
   Average Net Trade Cycle								18
   Cash provided by operations to average current liabilities				18
CAPITAL STRUCTURE AND SOLVENCY RATIOS ANALYSIS		19
    Long term debt to assets								19
    Debt Ratio										19
    Earnings to Fixed charges								20
    Cash flow to fixed charges								20
    Financial leverage index								20
    Altman Z score									20
PROFIT MARGIN RATIOS ANALYSIS						21
    Gross profit Margin									21
    Net Profit Margin									21
    Operating Profit Margin								22
RETURN ON INVESTMENT RATIOS ANALYSIS				22
    Return on Assets									23
    Return on Common Equity								23
    Equity Growth Rate								23
    Disaggregation of Return on Common Equity					23
ASSET UTILIZATION RATIOS ANALYSIS					24
    Accounts Receivables Turnover							25
    Inventory Utilization								25
    Fixed Asset Turnover								26
    Other Asset Turnover								26
    Total Asset Turnover								26
FINAL REC ...