Introduction:
Sony was found in Hong Kong since 1959 when the company started a transistor radio assembly facility in Hong Kong through a local entity. In 1962, Sony Corporation of Hong Kong Limited was established to oversee all the activity in the Asia Pacific region. As China's open door policy in early 1980's, Sony Hong Kong then changes from a liaison office to a sales and marketing operation responsible for business activities in the region. To be near the customers, Sony Hong Kong has set up office in the main city of China. Also in 1994, Sony Hong Kong acquired Fook Yuen Electronic Company Limited and support Sony Hong Kong in selling.
Sony Hong Kong provide a wide range of electric products in Hong Kong, including notebook computer, mobile phone, MP3, digital camera and HD TV. Other than selling, Sony Hong Kong also provides comprehensive after-sales and repair services to customers.
According to the rise of the internet, Sony Hong Kong launched the e-commerce website www.SonyStyle.com.hk in 1999 to provide customers a convenient on-line shopping platform. In addition, Sony Hong Kong further strengthens the customer ties with the launch of its official membership ?My Sony' (www.sony.com.hk/mysony), allowing members to maximize Sony online shopping experience with My Sony's exclusive privileges and activities.
PESTLE analysis:
Political Factor:
Although Hong Kong has already return to China in 1997, HKSAR still have the independence of jurisdiction and legislation. That means Sony's business will not be affected by the change of relationship between Japan and China.
Also ,HKSAR is one of the most peaceful and safe place in the world, Sony no need afraid of terrorism and disaster which will damage to the compan ...