Content
INTRODUCTION 3
THE SCOPE OF PHILIPS: ‘HEALTHCARE’, ‘LIFESTYLE’ AND ‘TECHNOLOGY’ 3
I. THE ORGANISATION 3
A. ORGANISATION PROFILE 3
existing strategy 3
legal form 4
size and structure of the organization 4
value of the product and / or service for the customer and products and services offered 5
the market 7
financial position 7
external communication 8
B. COMPANY ANALYSIS 8
identity of the organisation 8
analysis of internal processes 10
II. THE BRANCH OF TRADE 11
A. ANALYSIS OF THE EXTERNAL ENVIRONMENT: THE BRANCH OF TRADE 12
competition-intensity/ negotiating power within the industry column: 12
five-forces model by Porter 12
supply chain 13
trends and developments 13
list of threats and opportunities 13
B. ANALYSIS OF THE SOCIETAL ENVIRONMENT 13
Stakeholder 13
trends and developments in the societal environment : 15
RESOURCES 17
Introduction
the scope of Philips: ‘Healthcare’, ‘Lifestyle’ and ‘Technology’
In a world full of technology Philips needs to touch every aspect of a regular customer: Healthcare, lifestyle and technology. Philips focus on the overlapping area of these 3 aspects.
Philips believes in the combination of consumer insight and technology. That’s why they are in the lead position to deliver the kinds of solution that will delight consumers and customers.
Philips also aim on new product/service groups in the areas where the domein converge.
I. THE ORGANISATION
a. organisation profile
existing strategy
A vision is a clear picture of what you want to achieve. Philips' vision is to produce products that always put the customer first. The challenge facing Philips, therefore, is to b ...