Every country has its own culture. Different country has different culture. Culture plays an important role in every part of life of citizens and we can see the effect of culture in the behaviour of people .Culture varies from country to country .Doing business in different country means doing business in different work environment or we can say that doing business in different culture therefore it is necessary to sound knowledge of culture where we are going to do business the study of culture covers many aspects like language, society, people behaviour, their etiquette, how they deal with other people and how they communicate .I have chosen two countries that are culturally diverse from each other and those are Italy and Egypt
The first country is Italy. Rome is the capital of Italy. The majority of people in Italy speak Italian language. The religion in Italy is predominantly Roman Catholic with mature protestant and Jewish communities. There is also rising Muslim communities community. Italian is the official language of Italy. The family is the centre of the social structure and provides stabilizing influence for its members. Italy has two types of culture like in the north, generally the nuclear family lives where as in the south, the extended family lives in the south the joint family provides economical and financial support to the members of family.
The first impression is very important for Italians. Or it can be said that the first impression is the last impression. The concept of ‘bella figura’ is important to Italians .It is more than dressing well. It extends your project too- confidence, style, demeanour etc. Italians are highly fashion conscious and judge people on thei ...