Marketing orientated businesses, or businesses that use the marketing concept have a pull strategy, you locate a need and fill it with products that satisfy, with the customer and customer satisfaction in mind. It is very customer driven. It's important not to confuse this with the selling concept, which has a push strategy, starting at the factory and making as much profit as possible through volume, with little chance of retaining loyal customers on the way.
IKEA
IKEA describes it's self as a place for the family, somewhere friendly. They claim to inspire you furnishing choice with clever solutions and offer fantastic value. This means no impersonal service that you can sometimes find with big chains, which would often put people off. IKEA are constantly finding new ways to keep customers happy by conducting primary research, the first thing you see when you go on their website is a like to a questioner this gives them up to date specific information s they can improve on service.
IKEA make themselves more convenient than others stores to stay ahead of the competition. They open till midnight all through the week and till 11pm on Saturdays. They have a non rush policy for customers. This is brilliant for your average worker who wouldn't have before been able to make it to the store. Also a non rush image casts aside the idea of pushing sales people and bad service. We're in the new millennium everyone wants to be environmentally friendly, they want to shop places that are environmentally friendly so we can all feel like we are doing our bit. IKEA have biodegradable carrier bags that cost 10p with all profits support the organisation community forests.
Everyone seems to be heading towards healthier choices and a healthier lifesty ...