AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD ? APPLE
Contents
Executive Summary_____________________________________________3
Situation Analysis
-Market Analysis_______________________________________________3
-Product Analysis_______________________________________________4
-SWOT Analysis_______________________________________________ 4
-Competitor Analysis ___________________________________________ 5
Marketing Objectives____________________________________________6
Identifying Target Market
-Selecting Target Market_________________________________________7
-Target Market_________________________________________________7
Developing Marketing Strategies
Marketing Mix:
-Product_____________________________________________________
___7
-Price_______________________________________________________
___8
-Promotion___________________________________________________
___8
-Place_______________________________________________________
___8
Implementing the Marketing Plan____________________________________9
Monitoring and Controlling
-Developing a Financial Forecast____________________________________10
-Comparing actual and planned results________________________________11
-Revising the marketing strategies____________________________________11
Appendix A_____________________________________________________12
References__________________________________________________
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Executive Summary
The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets.
This product allows consumers to download not only ...