Quzi3 Q1-Delta-US Airways case & Q2-Selling my MBA
Q1:
· Analysis of Delta's value creation process
As a full-service airlines, Delta is configured to get passengers from almost any point A to any point B. To reach a large number of destinations and serve passengers with connecting flights, Delta employs a hub-and-spoke system centered on major airports. Delta offers customers' service to more destinations than any global airline with Delta and Delta Connection carrier service to 290 destinations in 46 countries. With more than 50 new international routes added in the last year, Delta is America's fastest growing international Airline and is a leader across the Atlantic with flights to 28 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers more than 400 weekly flights to 49 destinations. To attract passengers who desire more comfort, it offers first-class or business class service. Delta's marketing alliance also allows customers to earn and redeems SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta was a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide code-share partners, Delta offers flights to 445 worldwide destinations in 92 countries. To accommodate passengers who must change planes, it coordinates schedules and checks and transfers baggage. Customers can check in for flights, print boarding passes and check flight status at delta.com. Beginning in December of 1999 the company began using the Twelve Points program to ensure the best customer service possible. Not only does Delta try to be of better service to customers, they also try to be of service to the community. Eve ...