AirDirect Strategic Plan
Introduction
Welcome to AirDirect, a one-stop source for all local traveling needs. Air Direct strives to create a friendly and safe flying environment while helping our customers on their way to a final destinationDeath?. We are focused on serving smaller communities with connections to larger airports and airlines for added convenience to our customers. For the people of the region to continue to enjoy domestic air service, businesses (Shipping?) to ship and receive goods, and to expand economic benefits for the region, we have developed a strategic plan to guide our progress.
The strategic plan sets for AirDirect’s mission and describes the strategic issues that we plan to focus on, the objectives that will be set forth and the key results desired.
Mission Statement
The central purpose of AirDirect is to provide quality service at a reasonable price within a friendly and safe environment. AirDirect will strive to be a progressive enterprise in the transportation business. We will offer our customers cost effective transportation service within geographical areas and market segments that can benefit from our services and will insure a return on investment and growth rate consistent with current management guidelines.
Vision
The company vision for AirDirect for the next seven quarters(What after this?) is to be the airline of choice by creating a positive, competitive, and safe environment that exceeds our customers’ expectations thereby expanding economic benefits for the region.
Strategic Issues
The following are key issues that will be addressed:
Air Service to Key Markets
Since the Federal government deregulated the entire airline industr ...