Airbus is one of the world's leading aircraft manufacturers, and it consistently captures approximately half or more of all orders for airliners with more than 100 seats. Airbus' mission is to provide the aircraft best suited to the market's needs and to support these aircraft with the highest quality of service. The Airbus product line comprises 14 aircraft models, from the 100-seat single-aisle A318 jetliner to the 525-seat A380 - which is the largest civil airliner in service. (Airbus website 2009). Its main competition is Boeing, which shares market with Airbus almost equally. In identifying the problems and solutions for Airbus and its continued success, the following analyses were conducted:
PESTLE analysis:
Political:
- Multiple EU governments involved in creating consortium (Britain, France,
Germany, Spain)
- Government provided loans
- Governments employment rules
- Safeguarding own countries interests (production, employment, financing)
Economic:
- Consortium financial support from host countries
- Multiple production sites throughout EU.
- Accounting standards different from country to country
- Value of assets from one country to the other
- Cost of developing and producing new aircraft
Social:
- Consumer needs for variety of aircraft to lower costs
- Accounting standards different from country to country
- Fewer HR issues due to contract workers
Technological:
- Expertise of multiple ...