Air fresheners in France
Quantitative Aspects:
Introduction
Market players: Glade, Oust, (SC Johnson), Febreze (Proctor & Gamble), Air wick (Reckitt Benckiser), Others.
Market share 2006
Market Value 2006
Current Market 2006
Potential Market 2006
Usage rates, Market value and then the percentage in Brands. Divided by the total households in France. 2006
The company operates in over 110 countries
Glade, Oust, (SC Johnson) :
The goodwill of the people is the only
enduring thing in any business.
It is the sole substance...the rest is shadow."
H.F. Johnson, Sr.
This is the philosophy of this company that has been making great products like these for long time ago . And that know have a lot of prestiges , because creates a lot of different products (and brands) focus in the personal care and for the house . In this project we are going to focus in the air fresheners in France .
SC Johson , had to brands in this market that are :
IT ELIMINATES THE BAD SCENTS WITHOUT DISGUISING THEM "
Oust is an eliminator of scents. He is not a perfuming one. Perfuming the common ones only cover the bad scents with another fragrance, Oust badly disappears by root, leaving a free atmosphere of any scent. Oust works because it kills the bacteria in the air that cause the bad scents. Great part of the bad scents is caused by bacteria, Oust kills these bacteria to leave clean and fresh an atmosphere
"PUT To YOUR HOME YOUR PERSONAL TOUCH WITH The NATURAL AROMAS OF GLADE"
Our Glade products are designed to perfume and to eliminate bad scents generated in the atmosphere replacing to them by smo ...