Advertising Effects Paper
Advertising in our society today has become a tool used by corporations to flood consumers with ideas on why they should buy their product. Advertising is very influential depending on how the corporation presents the advertisement to the public. Advertising is defined by the American Heritage dictionary as, "The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media" (www.ask.com, pg 1). In this paper I will describe the effects of advertising on the attitude of the public, describe some advertisements I have seen and the effects the advertisement hoped to draw from its audience.
There is an advertisement commercial that is shown on television about a body spray called "Axe Body spray." The commercial is shown on all channels available on television, but it is shown several times a day on sport channels. The advertisement is geared toward men. There are several commercials shown on television for this product. The first commercial for this product shows a young man spraying his deodorant along his arm and down his chest. It then cuts to the guy in his car with a girl. The girl smells down his arm and started down his chest. The commercial then stated, "Show them the way." The next commercial included another young man being sprayed in the same manor as the first by two of his friends. The friends then sprayed a path to his house. Four women picked up the scent and followed like dogs. The commercial again ended with the slogan, "Show them the way." This commercial is targeting guys who want to smell nice and will pay $7 a bottle for it. The subliminal message being expressed in this commercial is that if a guy wears this deodorant he will s ...