Advertising in the Dream Society
Brompton Bicycle is a company that sells foldable bicycles, since our assignment consists of making a basic advertisement for the company we will discuss the various factors which are to be taken into consideration when making such an advertisement.
We'd like to start with our target group, but first we have to point out that the foldable bicycles main features are its light weight and the possibility to fold it into a manageable form. This would make it a perfect means of transportation for people who live and work in the city as they would certainly be interested in a vehicle which allows them to maneuver the streets in a comfortable though fast way . However we decided to specify our target group a little bit more into young business people which are interested in the innovating idea behind a bicycle that you can fold and therefore it's practical use, meaning we are aiming for people between seventeen years old to people in their late thirties.
As for the storytelling we will try to create an image that tells us about young ambitious people who are always on the move and thus in need of a fast and reliable means of transportation. The main focus of our advertisement is the "time-factor". By using the Brompton foldable bicycle you will be able to save a lot of time and while doing so you should still look like a participant in today's flexible environment. The ad shows personalities that possess traits like elegance, sportivity, maturity and flexibility. When buying a bicycle like this people ought to believe they become part of this particular group. This also covers the Dream Society market which we target, saying that people tend to live up to the image we create. We are especially targeting the people that like ...