Advertising in Digital Media
By Robert J. Shimonski
As entrepreneurs, we have to either adopt--or adapt to--new methods of advertising to reach potential clients and customers. With so many of them connected to the internet with their mobile phones and/or laptop computers, it's no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneur.
Now potential customers can be reached 24 hours a day on many different devices all connected at once, and any customer can find your services through your digital portfolio, ringtone or podcast, or an online video tutorial. Beyond the internet, these media find their way to any medium that will support them.
These are three top trends in DMA:
Media Rich Websites
Since digital media is so easy to capture, manipulate and work with, it's no wonder that many businesses are deploying online commercials, podcasts and videos for YouTube and MySpace. If your current website harkens to a traditional bulletin board, you may want to design something new.
By embracing Web 2.0, you will find yourself in an expanded internet full of online collaboration and communication 24 hours a day. To have no downloadable samples of your product or samples to stream is to miss out on potential sales.
For example, when Chris Basile of SubSonic Recording Academy in New York came up with a new way to stream educational audio and video education tutorials from his newly deployed media-rich website, traffic increased by 400 percent within 60 days. Due to this increase, Basile closed new deals and contracts that helped increase his sales by more than 75 percent within that same time period. By putting a simple online video in a newsletter and blasting it out to his subscrib ...