Types of Advertising used by Xam Cellulars.
Consumer Advertising:
Our advertising is aimed at consumers (individuals and families who buy cell phones for personal and family use).
Business Advertising:
By using this advertising Xam Cellulars will direct messages towards people who buy or use mobile in business not for profit organizations and governmental agencies. Xam Cellulars business advertising will appear in consumer oriented media such as television or newspapers.
Trade Advertising:
Xam Cellulars will also target intermediaries such as wholesalers and retailers that are present in the market. We'll give them the proper information about the cell phones in the form of pamphlets in which all the features are written so that it becomes easier for the buyer and the seller to make a decision and sell the phone without any hesitation.
Professional Advertising:
Xam Cellulars will target license professional's practitioners such as lawyers, accountants, dentists, doctors and engineers. This category of advertising is used by Xam Cellulars to persuade professionals to buy Xam cells which are useful in their work.
Lawyers will be in contact with their clients if they have the cell phone same goes for doctors their will be direct contact with their patients.
By Geographic Area
Regional Advertising:
Xam is using regional advertising to target major cities of Pakistan. Xam cellulars will be using tools like local advertising in which we will advertise our cells ain local newspapers, radio, or television of a city.
Types of Media Used By Xam Cellulars:
Print Media:
Xam cellulars is focusing on two types of popular media one is print media ...