Assignment Overview
Prepare a report for the CEO about this situation in two parts:
Part One: Respond to the specific questions on the worksheet that follows (100 points possible).
Part Two: Write an executive summary for the CEO (100 points possible).
PART ONE:
Use the case materials to complete this assignment.
ANALYSIS
1. Describe one (per instructors change week one) assumptions seen in any documents provided.
a. Kelly ? Through several emails and communications, Kelly assume that there is not enough time to meet the deadline of August for the project. Even though Pat seems to show that, there is some chance to do so.
b. Pat ? believes that an "Operation Optimization" project needs to be embarked on now to improve the market shares of AcuScan. She believes that they can accomplish this by an August time line and for 2/3, the original projected cost. He also believes that Chris is not supporting him and is trying to undercut him while he is CYA.
c. Cliff ? understands that he has to reduce the budget by 1/3 keep the company in a fiscal sound position. He also understands that the necessity of meeting the August time frame is important.
d. Chris ? like Kelly is not sure that the August deadline is possible. Chris is also assumes that Pat and Kelly can work out the details on the project without any involvement of other resources
2. Explain the arguments made by each of these people.
a. Cliff O'Connor ? believes that AcuScan needs a new product for their market segment. Their current product has little growth potential which is indicated by dropping revenues and current economical conditions. He also understands that the current out lay of capital cannot exceed the original request of $575K. According to Pat ...