Action Performance Companies, Inc.
ACTION PERFORMANCE COMPANIES, INC.
I. BACKGROUND OF CASE
A. HISTORY
Action Performance Inc. is the leader in design, marketing, promotion, and distribution of licensed motor sports merchandise for the NASCAR circuit. (Action Performance, 1) The company was established in 1992. Action Performance is a conglomerate that produces sells, and distributes NASCAR racing products. Action Performance is able to hold the leading position in the merchandising arena of motor sports because they've had the opportunities to acquire companies that center on every part of licensed motor sports merchandise. The major subsidiaries of Action Performance are Revell, Winner's Circle, and Action Racing Collectibles for die-cast collectibles. The companies that are used for the apparel lines are: Chase Authentics, and McArthur Towel and Sports Inc. Between every one of Action Performance's companies they clutch over a hundred years of merchandising experience.
Understanding Action Performance Companies, Inc is needed to realize how they have excelled throughout their subsidiaries. Chase is the foremost apparel company, as well as, the single most worn brand in racing. Chase was acquired by ATN in 1998. Chase products are also sold trackside and in major department stores nationally. McArther Towel and Sports Inc. were acquired in 2002 by ATN and gave McArther the ability to broaden its products into the NASCAR industry.
B. EXTERNAL ENVIRONMENT
Action Performance Companies has competition from several of the major retail merchandising companies in America. The primary competition ATN is Mattel, Inc., Hasbro, Marvel Enterprises, Inc., and Boyd Collection Ltd., Reebok, Nike, and Adams Golf. Action Perf ...