About Toyota

By car industry developing, more and more people began to concern the effect of car emission, inevitably, which confirmed as the vital reason for the greenhouse effect at present. For this point, the European Communities carried out all kinds of regulation to manage carmaker to produce their product within the framework of environmental policy. For example, Kyoto Protocol was published in 1997, which demand car manufacturing should reduce emission of carbon dioxide (Ferrell et al., 2008). Actually, this kind of regulation does not a mandatory regulation, in other words, it obey car marker voluntary, and 37 countries endorse this regulation except for America (UNFCCC, 2008). However, as a famous car manufacturing, Toyota bound investment in this business, a long-term commitment to reducing car emission. For example, Toyota Production System (TPS) achieves in a 73% reduction on waste since 2001 (Toyota, 2006:12). Another of case is Toyota uses Vehicle Assessment System and Eco-VAS to examine fuel efficiency and emissions (Toyota, 2006: 9). The most significant innovation of Toyota is the Hybrid technology, which efficiently comprehensive applied to reduce fuel consumption and deliver lower emission in Toyota (Toyota, 2006:13). Based on all of above points, Toyota is proud to announce that they can achieve EU’s targets before 2012 rely on the constant technology innovation and holistic management.
Ferrell.O.C.Fraedrich.J. & Ferrell.L., (2008), Business ethics: Ethical Decision Making and Cases, published by Houghton Mifflin Company in New York.
Toyota,(2006), Aim: Zero emission, Available at: http://www.toyota.co.jp/en/environment/warming/co2/index.html (Accessed 18 October 2008)
UNFCCC, (2008), Kyoto Protocol, Available at: http://unfccc.int/ky ...
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