A Study Of Advertisements In Relation To Affectivity And A Comparison Of Two Adverts On The Same Pro

A Study Of Advertisements In relation To Affectivity And A Comparison Of Two Adverts On The Same Product Of Differing Brands

Television advertisements combine an obvious visual message with either an audio or text supplement to engage a viewer in conveying a product aesthetic, style or usability. These advertisements often try and evoke an emotional response in a viewer, thus more firmly grounding the product message, whether it is anger, humour, general annoyance or any other response that might emphasise an advertisement.
Certain styles or groups of product more often than not will have a similar slant on advertising, for example beauty products such as colouring for women’s hair or shampoo will classically have what is considered ‘beautiful’ women, with good looking hair showing it off in a sexy or provocative way. This imbues an idea of beauty linked boldly to the product, and so prospective consumers feel a want to exemplify the model in the advert, and so feel inclined to purchase the product. This is probably one of the simplest forms of conditioned advertising, and the idea of using ‘good looking’ people to help sell a product has been used in advertising since its creation. The other form most recognised as an effective method is using the idea of ‘sex’ to endorse a product, for example the recent aero chocolate bar TV campaign that has a half naked well built man explaining the process of making the chocolate. This advert is aimed at women as the voice over is two women discussing how the information gleaned from the male actor about aero is lost due to there atrtention focusing on the fact the man is semi naked. Alternatively every lynx deodorant famously shows that the wearing of the product is directly responsible for raising a man’s level of ...
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