Introduction
Introducing Wii … As in “we.” While the code-name “Revolution” expressed our direction, Wii represents the answer. Wii will break down that wall that separates video game players from everybody else. Wii will put people more in touch with their games … and each other.
The Wii, an advanced video gaming console, represents a bold new direction for Nintendo. In developing such an innovative product, the company has brought gaming to a whole new level. What makes the Wii especially unique is the Wii remote, a distinguishing feature. The white, wireless controller is used as a handheld pointing device, with the ability to detect movement in three dimensions. In developing the Wii console, Satoru Iwata asserted, “Our job is to constantly look into what people find fun and interesting…to focus on doing things that nobody else would do” (Ogawa). With this outlook, Nintendo has experienced overwhelming market expansion. So this begs the question: What exactly is it about Nintendo’s Wii gaming console that drives its success? In using the four consumer behavior principles of perception, consumer diversity, social influence, and scarcity, we can better evaluate how the Wii has become successful.
Perception
The Wii, which is made by Nintendo, could definitely be seen as a prototype within the gaming system world. This is because it is the first gaming system based on physical activity and can sense movements. “A distinguishing feature of the console is it’s wireless controller, the Wii remote, which can be used as a handheld pointing device, and detect movement in three dimensions” (Wikipedia). From this we can state that the Wii is the first of it’s kind within the video gaming industry because of it’s uni ...