Runing head: NEWS CORP IN 2004:THE DIRECT TV ACQUISITION AND BEYOND
Contents
1. Landmarks of News Crop’s Acquisitions
2. What are the elements of News Corp’s diversification strategy? What is your opinion about News Corp strategy?
Multinational Diversification & attractiveness
Skill transfer
Greater bargaining power
Backed by Cash flows
My opinions about News Corp’s strategy: Everything focus on profit
3. What cross-business strategic fits do you see at News Corp?
4. Which are News Corp’s three most profitable and three most unprofitable businesses in 2003 based on the data in the case? Explain.
1. Landmarks of News Crop’s Acquisitions
1960s News of the World (The United Kingdom)
Daily Herald (The United Kingdom)
Sun (The United Kingdom)
1970s Express (The United State)
News of Texas (The United State)
New York Post (The United State)
1980s Times and the Sunday Times (The United Kingdom)
Twentieth Century Fox and Fox TV (The United State)
Sky Television (a pan-European channel)
1990s Star TV (Asia)
British Sky Broadcasting (BskyBt, The United Kingdom)
2004 Direct TV (The United State)
2005 MySpace (The United State)
2007 The wall street Journal (The United State)
Source: News Corp in 2004; and www.nytimes.com
In the past four years, Rupert Murdoch continuously expand his global media em ...