A Comparative Study of Two Mobile Carriers in Japan
- NTT DOCOMO and KDDI
Introduction
NTT DOCOMO
NTT DOCOMO is Japan's premier provider of leading-edge mobile voice, data and multimedia services. With around 54 million customers in Japan, the company is one of the world's largest mobile communications operators.
KDDI
KDDI is one of the world's most advanced telecommunications operator and a very strong competitor to NTT DOCOMO. Today KDDI is Japan's second largest fixed line and second largest mobile telecom operator with around 30 million subscribers, and is global leader in many areas of technology and services.
NTT DOCOMO vs. KDDI
VISION
|NTT DOCOMO |KDDI |
|Will revamp the brand and strengthen ties with our customers. |Customer Satisfaction |
|Actively seek out the voices and opinions of our customers so that we can |By providing with services the value that customer expects |
|continue to exceed their expectations. |A happy workforce |
|We will continue to drive innovation so that we can earn the respect and |By continuing to be the kind of dynamic company that inspires all |
|admiration of people worldwide. |its employees with a sense of worth and fulfillment |
|We will become an organization whose energetic staff is capable of overcoming|The confidence of shareholders |
|all challe ...