88 COMMUNICATION

Communication
1. INTRODUCTION
Communication is one of the basic functions of management in any organization and it is very important as it enables the organization to function. We cannot have human relations without communication. Communication is a process of sending and receiving information, ideas, thoughts, opinions and plans in between various part of an organization. Effective communication in an organization can help individuals to achieve a shared understanding, stimulate others to take actions and motivate individuals to have new ideas. However good and effective communication is required not only for good human relations but also for a good and successful business. The survival of an organization depends on individuals and groups who are able to maintain among themselves effective and continuing relationships. If we can understand organizational communication, we will understand the organization itself.
BLAY INTERNATIONAL (M) SDN BHD, (Company No.635027-T) is a private limited Company incorporated in Malaysia under the Companies Act, 1965 on 20 November 2003. The Company started as a family-owned shoe factory in 1997 under the name of LEE TAT FOOTWEAR and to facilitate its business expansion, the company was converted to private limited company. The company transform from a shoe factory to an international shoe brand despite high competition in the fashion market thru re-inventing and improving its footwear. BLAY has a chain of boutiques across Malaysia. (Selangor, Kuala Lumpur, Ipoh, Penang, Kedah and Sabah) The group expands its fashion boutique in Saudi, Thailand, Indonesia and India thru franchises. The group is an integrated footwear manufacturer with its own in house designing, manufacturing and marketing capabilities. The products are market ...
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