INTRODUCTION
‘EVERY BEGINNING HAS A GOOD END’
If the end is not satisfactory, then the purpose of beginning is not achieved. The success of any business is based to a great extent on the quality of its marketing decisions.
Customer is a person who buys goods or hires any service for consideration paid or promised. Customer satisfaction is one of the important elements which require more attention for the promotion of the product, only when the customer is satisfied there is re-purchase behaviors from his side. In order to boost up the sales it becomes necessary for the firms to identify the satisfaction level of their product. Customer satisfaction is the target of every company. Customer satisfaction is essential is the long run of the company. The purpose of business is to create and keep customers.
“FIND WANTS AND FILL THEM”
“LOVE THE CUSTOMERS AND NOT THE PRODUCT”
INDUSTRY PROFILE:
The Electronics Industry of India
India is the fifth largest economy in the world and has the second largest gross domestic product among the emerging economies. Owing to its large population, the potential consumer demand is ever increasing and consequently under appropriate conditions, strong growth performance can be expected. The software industry in India is already a world leader. The electronics industry is likely to follow.
The Electronics Industry in India took off around 1965 with an orientation towards space and defence technologies. This was followed by developments in consumer electronics mainly with transistor radios, Black & White TV, Calculators and other audio products. The period between 1984 and 1990 was the golden period fo ...