Describe how the people can be motivated in your two companies? Use the following theories: Maslow’s hierarchy of needs, McGregor’s X & Y Theory, Herzberg’s Two Factor Theory and the Three Needs Theory!
All four motivation theories have some positive aspects. The first three are very well known and they are three of the oldest motivation theories developed. Some aspects of each theory are represented in today’s motivation theories in big organizations.
Basically Maslow’s hierarchy of needs is a summary of all needs a human being can desire. Even today there is nothing speaking against this theory. Everyone has physiological-, safety-, social-, esteem- and self – actualization needs. Nowadays Theory Y is much more effective than Theory X. However there are always levels in an organization and work which has to be supervised more strictly and be managed by Theory X. Not for Siemens though. Siemens has clear goals and objectives and sets deadlines to achieve them. However the employees are tried to be integrated and motivated on a steady basis. At Siemens also Herzberg’s Two Factor Theory is taken into account. According to Herzberg a little salary causes dissatisfaction. However a higher salary just causes no dissatisfaction and not satisfaction. Siemens knows that and for instance at higher management level not only the salary is increased but there are also long time bonuses for fulfilled achievements, company shares for growth and so on. With these motivation factors Siemens also tries to satisfy his employees. In addition to that Siemens employees are given many physiological and safety needs like health care, insurance, spa programs, part & flextime work, childcare and many more. Social needs are also taken into account since it is tried for management and employees to have a ‘theory x’ relationship. That is why once a year, all Siemens managers worldwide receive feedback from their employees based on 10 specific aspects. Management is not a one way street. The three needs theory which is based on: the need of achievement, the need of power and the need of affiliation is very linked to the other three theories discussed above. For Siemens the best way to motivate is to use the right aspects from each theory. Trying to motivate employees by adding more motivators and trying to eliminate dissatisfaction by reducing hygiene factors supervised with a theory x management will be the best since it basically covers everything positive from all theories. However it is not possible to make every employee extremely satisfied, but as we have seen no dissatisfaction is better than dissatisfaction. Motivators are very bounded to high level management jobs, reducing hygiene factors, to lower level employees. However reducing hygiene factors and adding more physiological and safety needs could help motivating and satisfying lower level employees as well without using just the motivators of Herzberg’s theory. Theory X is also helping to improve motivation since for example top level manager already are carrying responsibility etc. As I said the mixture of filtering the best of all theories for the company is the key to success of employee motivation and I think that is how most companies are designing their motivation strategies today.