Jones Blair Case Analysis
1.Key problems and strategic issues that JB’s management
needs to address
2.Analysis of the US paint industry and Jones Blair
3.Recommandations and arguments
Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states.
The US paint industry:
Architectural coatings: 43%
- general purpose paints
OEM coatings: 35%
- applied to original equipement during
Special purpose coatings: 22%
- special applications
- environmental conditions
Outlook for Architectural Paint Coatings and Sundries:
-Mature market with Long-term sales growth
-Competition in the market is hard
-Several small companies have competed succesfully
against paint manufacturers
Analysis by distribution, customers
Distribution: mass merchandisers 50%
specialty paint stores 36%
lumberyard and hardware 14%
1000 outlets in the market
Do-it-yourself consumers 50%
Professional painters 25%
Painting contractors 25%
Jones Blair Company:
-Regional paint manufacturer
-Annual dollar sales had increased 4% over the past
-JBC market share: 15% total dollar sales
-In 1997, Sales volume $ 12 million Margin 9.5%
-Markets : 50 countries divided by geography ...
to view the full paper
Word (s) :
Pages (s) :
View (s) :
Report this paper
» Forgot Password?
» Create an account.
Save Paper to find them more easily.
Order New Solution
Want a brand new solution for the case study? We have got it all right here.
summary of p
The Recalcitrant Director
Lego Consumer Behavior
Most Recent Request
oilwell cable comp
human resource sho
toyota adopts a st
Ease your MBA workload and get more time for yourself
Terms of Service
© 2010-14. All Rights Reserved.